Differentiating SEO Writing from Ghost Writing

Wednesday 21 August 2013 @ 1:23 pm

Indeed, the demand of writing services have increased nowadays because many companies are in-need of these kinds of writing services either for educational purposes or for purposes of selling any kind of products. Many people have been confused between the difference between SEO and ghost writers as both do freelance writing projects. This article will help you determine the difference between the two and what their specific tasks are.

Commonalities

The common things about SEO and ghost writer are: first is that they both work for companies that needs writing services to be posted in their websites; second is that both of them don’t get the credit for their work because they write for companies or people who pay them in a certain negotiated amount; and lastly, they both follow certain instructions given by their clients on what and how they are suppose to write.

SEO writers

SEO means “Search Engine Optimization”. SEO writing does not directly require the skills in writing because it is rather a social skill. This kind of writing focus more on marketing and selling products and services through writing, thus makes you more focus on the marketing strategies rather than just simply writing. As you market your products or services, you don’t utilize a pitch but rather use words to make it sellable and appealing to your readers and at the same time, your possible customers.

Ghost writers

On the other hand, ghost writing entails an understanding on all the information of the topic as writers write in an informative way. It does not involve in selling any types of products or services although the writer can focus about the advantages and disadvantages of the product.

Each of these writing techniques has its own unique strengths and its own relevance. However, SEO writers do tasks much harder than ghost writers as their content aims in selling a product and making company websites make it to the topmost results in search engines. This is the reason why SEO writers require computer skills to do html coding as the companies that hire them expects them to be good at this.




A Guide to SEO Article Writing

Tuesday 16 July 2013 @ 12:36 pm

There are a lot of ways to earn some cash on the Internet. Marketing on the Internet has evolved throughout the years and article writing has become a very important tool for Internet marketers thus giving article writers an opportunity to earn a living on the World Wide Web. There are actually several things you need to remember in writing an article for SEO or search engine optimization. Here are some of those important things.

Learn to follow instructions

One of the most important things you need to remember in composing an article for SEO is to strictly follow instructions. The goal of SEO is to land the webpage on the top of the search results. To do that, it has to pass several qualifications in order for the search engine to see it as very relevant to certain keywords that were use to search for the information on the web. Search engines like Google and Yahoo also have filters to check for those contents which are posted in order to cheat or trick its criteria for ranking the WebPages. This is why it is very important for articles to be written base on specific instructions in order to avoid those filters which may cause a webpage to be banned at the same time improve the page’s rankings.

Use the right keywords

Closely related to the one mentioned above is the use of proper keywords. This is very important in SEO writing since the keywords are the ones that were used by the searcher to find the information on the Internet. It is also the same string of words that would determine primarily if the article is related to the keywords or not. Search results ranking is primarily determined by the keywords. You would also adhere to the prescribed keyword count since going over it may render the article as guilty of keyword spamming and lower the prescribed number will make the article irrelevant.

Stick to your topic

Lastly, you must stick to your topic and write appropriate as well as relevant articles. You cannot just put together a series of words and use the keyword several times. Your article must completely make sense and be relevant with information regarding the topic otherwise it may be reported as spam.