A Guide To Product Description Writing Like A Professional

Wednesday 18 September 2013 @ 12:03 pm

It is very important that your website contain a good product description because without a good product description on your website, your advertising efforts are not going to have any good impact on the product sales. It is the product descriptions that convince your potential buyers once they visit your website. You could be getting thousands of visitors through your SEO efforts or advertising, but even a small mistake in the product description can have a negative impact on your sales. Below are few guidelines for product description writing like a professional.

Your Product Description Should Describe the Value of the Product

It is the descriptions that make the potential customers look at the products closely and convince them into buying. Generally your potential buyers already know what they are looking for before they start searching for a product. If your product matches some of the criteria that a purchaser is looking for, they are more likely to visit your site and find your product while shopping online. To make sure that the product you are selling meets their needs, they will research on it before they order. Therefore your product description should inform the buyers about all the features as well as answer all the questions that a buyer might have, reinforcing that your product is the best option among the other products in the market.

Focus On The Benefits

Make sure that you focus on the benefits of your products more than anything so that it convinces your buyer. The sentences should clearly state all the benefits and make sure there are no confusing sentences that your buyers would not understand. Keep the language as simple as possible. Start with writing a list of benefits and features that your product offers and who this product is targeted for keeping the demography of your readers in mind. Describe the product’s benefits in bullet points if possible. Also describe in the story where buyers can relate to these products and imagine themselves using these products. Use key phrases and terms that your potential customers would use while searching for your product to get SEO benefits.

Use High Quality Detailed Pictures

Using high quality pictures from different angles of the product will help your customers to identify that they are buying the exact product that they are looking for.




Tips For Product Description Writing Like Professionals

Wednesday 3 July 2013 @ 2:12 pm

Any website that wants to sell more products as well as want to be visible on the search result page needs good product descriptions optimized for the Search Engines. Writing descriptions like a professional is not that hard if you follow few simple rules of product description writing. It not only sells a better product by catching the attention of the visitors, but also gives better search results by improving your Search Engine Optimization efforts. The below are some tips that will help with your product description writing.

Organize Your Hard Work

Start with products that need your immediate attention. For example the product that is supposed to be seasonal and will sell immediately needs the descriptions right away. If it is spring season, for example, and you are writing descriptions for shoes, start with sandals rather than boots. Your copy should also target the specific needs of the customers optimized with the keywords that they are using to search your products by.

Kill Two Birds with One Description

When you write a description and you have another product that is almost the same as the other one, paste the same description but make some changes in the description so that you are not penalized by Google for writing duplicate content. Using some synonyms such as “tote” for “bag” and adding some fresh sentences should do the trick.

Avoid Dull Sentences

Do not write copy that look clumsy made with words that do not make any sense. Your copy should be written to stand out with grace. Also write with descriptions that highlight the features of the product. Instead of writing sentences “like these shoes are nice for spring” describe the product like writing descriptions  such as “great shoes for dancing, comfortable for leisurely walks on the seaside ” etc. Nice could mean a number of things and it does not describe any feature of the product. Also avoid using words like “best” and “perfect” as these words do not describe any important feature. Making bullet points for important details such as what it is made of, what are the measurements, what are the important features is also a good practice.