Steps for Effective Product Description Writing

Monday 19 August 2013 @ 1:28 pm

Writing product description for an eCommerce site can be challenging. The description must convey all the important benefits and promotional points of the product within 60 to 70 words very effectively including the key phrases for the Search Engines. While working within the limitation of a platform within the Content Management System or CMS, the writer must target the audience as well to catch their attention and keep them interested. The key to writing descriptions successfully is to organize and balance. The following are few simple steps given below for successful product description writing that targets Search Engines and boosts the targeted items:

Know your target audience

It is very important that you understand who your audience is. You should familiarize yourself with the shopping habits, the age group, the educational background and income range in order to shape your copy, regarding what language, tone and angle you should choose to communicate effectively with your audience. For example if you are marketing a box of gourmet chocolates, you should focus on how distinct the flavor of your chocolate is including the quality ingredients and luxurious texture. But if your target audience seeks gluten-free chocolate, you will shape your copy differently. You will have certain segments in your site to target those audiences who has problem with celiac disease and looking for gluten free gourmet chocolate. So it is very important to know your whole audience and have segments to target audience.

Focus On the Biggest Benefits

While you keep in mind the points that appeals the most to your target audience, you should list the most important benefits of the product for your customers. Let’s continue with the example given earlier about gourmet chocolates, and list points for a collection of international boxed chocolates.

  • For general customers – made with totally pure delicious ingredients, no synthetic colors, added flavors or additives.
  • Customers loving gourmet chocolate – unique ingredients brought in from foreign countries.
  • Audience conscious about health – high quality nuts. natural ingredients organic ingredients, quality premium dark chocolate,
  • For audience with special dietary needs- sugar free, gluten-free, vegetarian, vegetarian, kosher and vegan and free from dairy products.
  • Gift givers – eye-catching, attractive gift boxes including silk bow and gift card with no extra charge, appropriate for any occasions.

Tips For Product Description Writing Like Professionals

Wednesday 3 July 2013 @ 2:12 pm

Any website that wants to sell more products as well as want to be visible on the search result page needs good product descriptions optimized for the Search Engines. Writing descriptions like a professional is not that hard if you follow few simple rules of product description writing. It not only sells a better product by catching the attention of the visitors, but also gives better search results by improving your Search Engine Optimization efforts. The below are some tips that will help with your product description writing.

Organize Your Hard Work

Start with products that need your immediate attention. For example the product that is supposed to be seasonal and will sell immediately needs the descriptions right away. If it is spring season, for example, and you are writing descriptions for shoes, start with sandals rather than boots. Your copy should also target the specific needs of the customers optimized with the keywords that they are using to search your products by.

Kill Two Birds with One Description

When you write a description and you have another product that is almost the same as the other one, paste the same description but make some changes in the description so that you are not penalized by Google for writing duplicate content. Using some synonyms such as “tote” for “bag” and adding some fresh sentences should do the trick.

Avoid Dull Sentences

Do not write copy that look clumsy made with words that do not make any sense. Your copy should be written to stand out with grace. Also write with descriptions that highlight the features of the product. Instead of writing sentences “like these shoes are nice for spring” describe the product like writing descriptions  such as “great shoes for dancing, comfortable for leisurely walks on the seaside ” etc. Nice could mean a number of things and it does not describe any feature of the product. Also avoid using words like “best” and “perfect” as these words do not describe any important feature. Making bullet points for important details such as what it is made of, what are the measurements, what are the important features is also a good practice.

Be Creative With Product Description Writing

Wednesday 9 November 2011 @ 10:55 am

We have all been there, browsing a website to purchase an item, only to find that it provided only the name of the item and the price. There is nothing more frustrating than having a lackluster amount of information to make your purchase decision off of. Do you know if it will fit? No. Do you know if it will match the color of your room? No, not without a product description that will go hand in hand with the photograph that has dotted the website. Well, product description can solve that, product description writers transform facts and photos of any given product and turns it into an easy to read and mildly entertaining method of ensuring that any one product is perfect for you.

This is why companies take product description writing so seriously these days, to help give them an edge against a competition that might not be quite so savvy as they are. Businesses around the world are now beginning to understand that having a product description that is detailed can help to bring them above their competition. Not only has it become absolutely essential in the world of Internet shopping, it is now setting the standard of how businesses promote their products on the world wide web. With the popularity of shopping online booming, rather than having to drive to the store, you’re now becoming more efficient. Making those purchases that is just a click away. However, you are now expecting product descriptions to be creative, full, and to provide you with the information that you need to make your decision.

One of the things to remember is that there are good quality product descriptions and poor product descriptions. A good quality product description writer knows how to combine the technical with creative or entertaining writing. While a poor writer will focus too hard on one or the other, both of which can be extremely detrimental. So, it is easier to find a product description writer who has the best of both worlds and will follow instructions to the letter. If you aren’t wanting to create your own product descriptions, you can hire out to a company like Niche Writers who knows how to provide their customers with the best possible product descriptions that will fit their websites services and products.