Finding Cost Effective Copy Writer Or Product Description Writer

Saturday 7 December 2013 @ 12:57 pm

Even little things should not be ignored while the product description on a website because little things make a big difference in efficient technical information writing. Your writing should stand out and appeal to your customer so that they are persuaded to buy the products from you rather than your competitors. To convince a buyer into buying your product could be difficult and has to be done right. You need to clearly describe all the facts about the product such as the features and benefits through solid writing. The product description writer should be able to answer all questions a potential buyer may have.

Getting Product Description Writer

You should not think that getting a lot of money on a product description writer is a good idea. It is not necessarily better to spend more. On the other hand it is almost certain that hiring a cheap copy writer to write product descriptions will not prove to be a bargain in the long run either.

Things to Ask a Writer before Hiring

Apart from the quality of the writing, there are several other things that you should also keep in mind. Ask the below question in order to learn about the writer before hiring the services.

  • If you are hiring a team, ask about all their previous clients or projects, online and offline. Ask about how many team members they have and previous experiences. A professional writing service would typically have about few dozen writers. If a large team does not exist, or they cannot give you clear answers, chances are they are not professional.
  • Ask about their project management. If you are thinking about hiring a group of workers without a project manager look out!
  • Ask about the time frame. A professional writer should be able to give you an estimate of the time frame needed to deliver the finished product description writing, while an inexperienced writer might underestimate the delivery time greatly, and this might cause problems meeting deadlines later on.
  • Ask about error corrections. A professional service provider must have a predefined service policy for error handling. They are expected to do the job right the first time, and should fix it for free if errors are found or any modifications needed later on.



How To Become A Product Description Writer

Monday 28 October 2013 @ 12:08 pm

When selling a product, whether it is offline or online, through TV advertisements, radio spot, or websites, product description is one of the most important key elements. A good description will attract your potential buyer and convince him or her that your product is better than any other similar products available in the market.

If you want to become a good product description writer, keep the following points in mind while writing a product description.

Highlight the Features of Your Product

While writing about a product you should know well about the features of the product to write about all the features in details. Do a research if you have to and gather all the information about the product. To describe every feature in details as well as highlight any special feature it may have that makes it unique and attractive to the potential buyers.

Target Your Audience

You should copy write specifically targeting a group of audience, and modify your writing accordingly, to maximize your profits. The writing could base on researches made on several factors in the market, such as your competitors, the age group majority of the audience, who are the most repeat buyers, which group spends the most and so on.

Highlight the Benefits

Describe all the benefits that every feature in the item would serve the potential buyer. The benefit of a future that you explain should match with the needs of your target audience. For example an anti-aging cream might be popular among middle aged women were as a bright colored lipstick would appeal to a group of teenager and you would describe how “cool” this product would make them look and how easily it can be put on.

Write Description of Your Products Yourself

If you really know well about your product and you know your target audience, you should be able to write product description naturally. If you just describe all the features and give all information about the product so that your potential buyers can find all the answers they are looking for in your own unique style, you would become a better product description writer.




A Guide To Product Description Writing Like A Professional

Wednesday 18 September 2013 @ 12:03 pm

It is very important that your website contain a good product description because without a good product description on your website, your advertising efforts are not going to have any good impact on the product sales. It is the product descriptions that convince your potential buyers once they visit your website. You could be getting thousands of visitors through your SEO efforts or advertising, but even a small mistake in the product description can have a negative impact on your sales. Below are few guidelines for product description writing like a professional.

Your Product Description Should Describe the Value of the Product

It is the descriptions that make the potential customers look at the products closely and convince them into buying. Generally your potential buyers already know what they are looking for before they start searching for a product. If your product matches some of the criteria that a purchaser is looking for, they are more likely to visit your site and find your product while shopping online. To make sure that the product you are selling meets their needs, they will research on it before they order. Therefore your product description should inform the buyers about all the features as well as answer all the questions that a buyer might have, reinforcing that your product is the best option among the other products in the market.

Focus On The Benefits

Make sure that you focus on the benefits of your products more than anything so that it convinces your buyer. The sentences should clearly state all the benefits and make sure there are no confusing sentences that your buyers would not understand. Keep the language as simple as possible. Start with writing a list of benefits and features that your product offers and who this product is targeted for keeping the demography of your readers in mind. Describe the product’s benefits in bullet points if possible. Also describe in the story where buyers can relate to these products and imagine themselves using these products. Use key phrases and terms that your potential customers would use while searching for your product to get SEO benefits.

Use High Quality Detailed Pictures

Using high quality pictures from different angles of the product will help your customers to identify that they are buying the exact product that they are looking for.




Steps for Effective Product Description Writing

Monday 19 August 2013 @ 1:28 pm

Writing product description for an eCommerce site can be challenging. The description must convey all the important benefits and promotional points of the product within 60 to 70 words very effectively including the key phrases for the Search Engines. While working within the limitation of a platform within the Content Management System or CMS, the writer must target the audience as well to catch their attention and keep them interested. The key to writing descriptions successfully is to organize and balance. The following are few simple steps given below for successful product description writing that targets Search Engines and boosts the targeted items:

Know your target audience

It is very important that you understand who your audience is. You should familiarize yourself with the shopping habits, the age group, the educational background and income range in order to shape your copy, regarding what language, tone and angle you should choose to communicate effectively with your audience. For example if you are marketing a box of gourmet chocolates, you should focus on how distinct the flavor of your chocolate is including the quality ingredients and luxurious texture. But if your target audience seeks gluten-free chocolate, you will shape your copy differently. You will have certain segments in your site to target those audiences who has problem with celiac disease and looking for gluten free gourmet chocolate. So it is very important to know your whole audience and have segments to target audience.

Focus On the Biggest Benefits

While you keep in mind the points that appeals the most to your target audience, you should list the most important benefits of the product for your customers. Let’s continue with the example given earlier about gourmet chocolates, and list points for a collection of international boxed chocolates.

  • For general customers – made with totally pure delicious ingredients, no synthetic colors, added flavors or additives.
  • Customers loving gourmet chocolate – unique ingredients brought in from foreign countries.
  • Audience conscious about health – high quality nuts. natural ingredients organic ingredients, quality premium dark chocolate,
  • For audience with special dietary needs- sugar free, gluten-free, vegetarian, vegetarian, kosher and vegan and free from dairy products.
  • Gift givers – eye-catching, attractive gift boxes including silk bow and gift card with no extra charge, appropriate for any occasions.



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