How To Become A Product Description Writer

Monday 28 October 2013 @ 12:08 pm

When selling a product, whether it is offline or online, through TV advertisements, radio spot, or websites, product description is one of the most important key elements. A good description will attract your potential buyer and convince him or her that your product is better than any other similar products available in the market.

If you want to become a good product description writer, keep the following points in mind while writing a product description.

Highlight the Features of Your Product

While writing about a product you should know well about the features of the product to write about all the features in details. Do a research if you have to and gather all the information about the product. To describe every feature in details as well as highlight any special feature it may have that makes it unique and attractive to the potential buyers.

Target Your Audience

You should copy write specifically targeting a group of audience, and modify your writing accordingly, to maximize your profits. The writing could base on researches made on several factors in the market, such as your competitors, the age group majority of the audience, who are the most repeat buyers, which group spends the most and so on.

Highlight the Benefits

Describe all the benefits that every feature in the item would serve the potential buyer. The benefit of a future that you explain should match with the needs of your target audience. For example an anti-aging cream might be popular among middle aged women were as a bright colored lipstick would appeal to a group of teenager and you would describe how “cool” this product would make them look and how easily it can be put on.

Write Description of Your Products Yourself

If you really know well about your product and you know your target audience, you should be able to write product description naturally. If you just describe all the features and give all information about the product so that your potential buyers can find all the answers they are looking for in your own unique style, you would become a better product description writer.

Anyone Can Become a Product Description Writer

Thursday 3 November 2011 @ 11:24 am

Product description writing use to be something that required college education and a position inside of a corporate company, however, that has changed. Anyone can become a product description writer. One thing to keep in mind is that, as a product description writer, it is absolutely essential for you to know exactly what it is you are writing about. If you’re trying to create a description of a television, you should include all specs such as the monitor dimensions, hook ups, and any other important information that consumers will be looking for. But, that isn’t to say that you cannot add in a layer or two of your own personality. Spice up the product descriptions, giving the customer something they enjoy reading.

Once you have all of the technical information in an easily read format for the consumer, you will now be given the chance to stretch your creative wings, giving the customer something entertaining to read while they try to make their decision on a product they may want to purchase. The game of product writing is, understanding the consumer. When you learn how to tap into the mind of your consumer as a product description writer, there isn’t an end to what you can sell to the customer so long as it is written well, provides all of the facts in a truthful light, and gives the customer faith that what they are reading about, is exactly what they will receive. As you can see, this is very much like any other kind of writing. You, the writer, have all the power in the world to make or break your product descriptions with how you have created them.

When anyone can become a product description writer however, it can be difficult for companies to find the perfect writer for them. Fortunately, it isn’t nearly as hard as they may make it out to be. As a business that wants someone who is professional and easy to deal with, Niche Writers will always help to provide their consumers with the best of the best without them having to break out of their well-maintained budget to do so.