A Guide To Product Description Writing Like A Professional

Wednesday 18 September 2013 @ 12:03 pm

It is very important that your website contain a good product description because without a good product description on your website, your advertising efforts are not going to have any good impact on the product sales. It is the product descriptions that convince your potential buyers once they visit your website. You could be getting thousands of visitors through your SEO efforts or advertising, but even a small mistake in the product description can have a negative impact on your sales. Below are few guidelines for product description writing like a professional.

Your Product Description Should Describe the Value of the Product

It is the descriptions that make the potential customers look at the products closely and convince them into buying. Generally your potential buyers already know what they are looking for before they start searching for a product. If your product matches some of the criteria that a purchaser is looking for, they are more likely to visit your site and find your product while shopping online. To make sure that the product you are selling meets their needs, they will research on it before they order. Therefore your product description should inform the buyers about all the features as well as answer all the questions that a buyer might have, reinforcing that your product is the best option among the other products in the market.

Focus On The Benefits

Make sure that you focus on the benefits of your products more than anything so that it convinces your buyer. The sentences should clearly state all the benefits and make sure there are no confusing sentences that your buyers would not understand. Keep the language as simple as possible. Start with writing a list of benefits and features that your product offers and who this product is targeted for keeping the demography of your readers in mind. Describe the product’s benefits in bullet points if possible. Also describe in the story where buyers can relate to these products and imagine themselves using these products. Use key phrases and terms that your potential customers would use while searching for your product to get SEO benefits.

Use High Quality Detailed Pictures

Using high quality pictures from different angles of the product will help your customers to identify that they are buying the exact product that they are looking for.




Steps for Effective Product Description Writing

Monday 19 August 2013 @ 1:28 pm

Writing product description for an eCommerce site can be challenging. The description must convey all the important benefits and promotional points of the product within 60 to 70 words very effectively including the key phrases for the Search Engines. While working within the limitation of a platform within the Content Management System or CMS, the writer must target the audience as well to catch their attention and keep them interested. The key to writing descriptions successfully is to organize and balance. The following are few simple steps given below for successful product description writing that targets Search Engines and boosts the targeted items:

Know your target audience

It is very important that you understand who your audience is. You should familiarize yourself with the shopping habits, the age group, the educational background and income range in order to shape your copy, regarding what language, tone and angle you should choose to communicate effectively with your audience. For example if you are marketing a box of gourmet chocolates, you should focus on how distinct the flavor of your chocolate is including the quality ingredients and luxurious texture. But if your target audience seeks gluten-free chocolate, you will shape your copy differently. You will have certain segments in your site to target those audiences who has problem with celiac disease and looking for gluten free gourmet chocolate. So it is very important to know your whole audience and have segments to target audience.

Focus On the Biggest Benefits

While you keep in mind the points that appeals the most to your target audience, you should list the most important benefits of the product for your customers. Let’s continue with the example given earlier about gourmet chocolates, and list points for a collection of international boxed chocolates.

  • For general customers – made with totally pure delicious ingredients, no synthetic colors, added flavors or additives.
  • Customers loving gourmet chocolate – unique ingredients brought in from foreign countries.
  • Audience conscious about health – high quality nuts. natural ingredients organic ingredients, quality premium dark chocolate,
  • For audience with special dietary needs- sugar free, gluten-free, vegetarian, vegetarian, kosher and vegan and free from dairy products.
  • Gift givers – eye-catching, attractive gift boxes including silk bow and gift card with no extra charge, appropriate for any occasions.