The way an ebook writer comes up with an ebook should be as smart as the way he markets and publishes it. Creating a well-written and well-researched ebook that will truly stand out in the market is a major endeavor, but the person should also be ready to place it in the right places to gather the right customers that will purchase the piece as well as visit the website offering it. The first step is to entice readers to complete and get fresh information from the ebook and then encourage them to visit the actual website based on the links, tags and other embeddings included in the pages. Ebook writing aims to create a niche and establish a brand for online website owners and marketers. The ebook should primarily focus on the needs and current demands of the target market. The information should be new and helpful to the relative needs and activities of the target market.

Ebook writing will require the ebook writer to choose the proper format and platform that makes it easy to share and download. There are several formats to choose from like PDF. Be careful about other formats that cannot be easily converted or downloaded. Selecting a program that equates to a smaller file size will be friendlier to users and possibly make the work viral over time. Provide links and other clickable words throughout the ebook with the objective of driving people into your website. The writer can also create a series consisting of 3 or more ebooks to keep the target audience interested and always have something new to offer in the website over the next several months. Providing good and original content over several ebooks will entice more people to keep returning to the main website, thereby enhancing traffic and increasing the chances of selling other merchandise and products.