How Copywriting Can Work; Or Destroy Your Business If Used Inappropriately:

Thursday 18 August 2011 @ 12:59 pm

Copywriting is a form of advertisement used by companies on the web. It involves the use of promotional articles aimed at convincing masses to buy your product. However, there are some online copy-write agencies that hire writers who are not competent enough. Good writers should be trained in a specific field of work which is most suitable for them. For example; a content creator can either train in events or product copywriting skills. It is impossible for a writer to incorporate all types of writing and provide same standards of quality for all the different articles; unless the person is multitalented. In addition, a reasonable copywriter should show certificate of authorization to offer their services. Since most agencies operate via the net there’s high probability of scam artists masquerading as genuine content creators and fleecing customers off their hard earned cash. A wise client would conduct thorough research on the copywriting agency before signing up for their services.

Check on feedback comments posted not only on the content agent’s website but also other online customer feedback portals. If the number of negative reviews is more than recommendable feedback then stay far from that copywriter. You can also ask friends or colleagues their favourite content creators and compare different services being offered so as to pick the best option. Furthermore, a quality writing agency should not compromise on the standards of work being done. Remember that as customer you are the boss and it is you who determines how work should be done. Factors such as number of keywords, amount of words and writing style should be done as per your specifications. Delivery of articles should also be on time; constant delays are an indication that copywriting agency doesn’t have competent writers or management is poor.

Before signing up for copywriting services it is advisable for one to check on the range of services being offered. Services differ depending on the copy-write brand.




Ethical Conduct Of Copywriters While Marketing Products

Monday 1 August 2011 @ 10:45 am

Freelance copywriters get paid for writing promotional articles of various customers. Recommendable copywriters usually specialize in one area of marketing that they are more experienced in. For example; some may be good at presenting popular events while others may outshine the rest when it comes to fashion marketing.

Copywriters should not charge clients exorbitant fees that don’t indicate kind of services being offered. It advisable to present clients with all costs at initial stages of meeting; rather than wait till contract has been signed then present hidden costs client did not expect. Copywriters should also have standard prizes that are not changed overnight; clients dislike copywriters who hike prizes after every few months without warning them in advance.

As a copywriter never use derogatory statements while addressing competing products; if client wishes to do so discuss with him/her implications of using such words so that the person may change mind. Even if one doesn’t directly mention competing brand’s name readers can easily know which company you’re representing on bad light; by so doing previous loyal customers may start to run away from you one by one. Moreover, copywriters are advised to give genuine facts about a product. Never try to exaggerate product qualities because clients will soon know that you were giving them fibs and develop a bad picture of the represented brand.

Copywriters should always keep client information confidential so as to protect their security and privacy. Nevertheless, state authorities should be provided with relevant information incase a client is being interrogated for malpractice. For example; if cops want to get article related evidence on suspected bhang dealer it is advisable to provide necessary information or else you may be charged in court for withholding evidence. In conclusion, copywriters should always conduct themselves ethically so that clients can enjoy quality services.