The Difference Between A Copywriter And A Content Writer

Saturday 30 November 2013 @ 11:44 am

Writing is writing, some might say. It doesn’t matter what medium someone writes for, whether it be in print or online, as words are just that – words. However, there’s a lot more at stake when writing articles online, and that is the main difference between s copywriter and a content writer. This article aims to expound on this last statement, although all opinions are mine and mine alone.

What is Copy Writing?

A person who does copywriting has to come up with well researched and properly structured articles. This can come in the form of press releases, news, reviews, and other articles pertaining to the topic. Things like punctuation, spelling, and grammar must be top notch as this will be viewed by many people, depending on the media that it will be printed on, whether it be on magazines, newspapers, flyers, promotional materials, and the like.

What is Content Writing?

Content Writing also covers most, if not all, of the above. However, content writers have a much bigger responsibility, especially when it comes to SEO. SEO pertains to how popular a particular site or article is when it comes to search engines, and there are many rules to follow in order to improve your popularity. Things like keyword density and keyword stuffing must be known, recognized, and implemented, as any violations to SEO protocols will be penalized, resulting in less opportunities for people to see your work, as your page will be pushed farther back in the queue of relevant searches.

Thus, both content writers and copywriters are two sides of the same coin, providing relevant and interesting content to the users. Content writers, though, must be able to adhere to stricter guidelines so as to better promote their business, site, or product online. Thus, it is very important to know whom to hire if you are in need of a writer. If you simply require someone who can provide you with good articles, then copywriters are all you need. If, however, you need more specialized skills for marketing and advertising things online, then content writers with knowledge and experience in SEO are definitely what you will need.




Why You Should Hire Copywriting Services For Your Website

Friday 18 October 2013 @ 11:49 am

Once you have set up a website and would like it to be more popular, simply spamming other people with your URL will not cut it. At worst, you would develop a bad reputation and would be avoided even more than ever. The best strategy is to find a perfect keyword or keywords that pertain to your site, and develop content that will cause search engines to rank you higher as compared to competitors once users search for a particular phrase or term. There are many ways to go about this, although the bulk of the job goes to copywriters and the submission of relevant and SEO friendly content.

Why Should You Hire Copywriting Services?

Copywriting services are experts when it comes to writing unique, informational, and relevant articles that can act as content for your website, or can be used to increase your search rankings. They can come in the form of news, press releases, reviews, or blog articles that can lead readers towards your site. SEO algorithms love sites that are referenced from multiple sources, although these engines are much more complicated than that. There are also rules to follow, and copywriters are capable of adhering to these policies as long as they have been set from the start. Professional content providers will assure quality work and are capable of churning out hundreds of articles based on your specifications as well as your budget.

Can You Do This Yourself?

Although writing is something that essentially anyone can do, business owners are much better off focusing on the operational side of things. This type of campaign is much better handled by marketing departments, that would in turn coordinate with SEO consultants. These consultants would not only help you come up or acquire the services of writers that will provide you with content, but they will also be the ones helping you build up your links. They will also be able to show you improvements on a day to day basis, so you would know how your campaign is faring out. Prices and performance vary from provider to provider, so make sure that you shop around before hiring copywriters and other SEO services for your particular needs.




How Copywriting Can Work; Or Destroy Your Business If Used Inappropriately:

Thursday 18 August 2011 @ 12:59 pm

Copywriting is a form of advertisement used by companies on the web. It involves the use of promotional articles aimed at convincing masses to buy your product. However, there are some online copy-write agencies that hire writers who are not competent enough. Good writers should be trained in a specific field of work which is most suitable for them. For example; a content creator can either train in events or product copywriting skills. It is impossible for a writer to incorporate all types of writing and provide same standards of quality for all the different articles; unless the person is multitalented. In addition, a reasonable copywriter should show certificate of authorization to offer their services. Since most agencies operate via the net there’s high probability of scam artists masquerading as genuine content creators and fleecing customers off their hard earned cash. A wise client would conduct thorough research on the copywriting agency before signing up for their services.

Check on feedback comments posted not only on the content agent’s website but also other online customer feedback portals. If the number of negative reviews is more than recommendable feedback then stay far from that copywriter. You can also ask friends or colleagues their favourite content creators and compare different services being offered so as to pick the best option. Furthermore, a quality writing agency should not compromise on the standards of work being done. Remember that as customer you are the boss and it is you who determines how work should be done. Factors such as number of keywords, amount of words and writing style should be done as per your specifications. Delivery of articles should also be on time; constant delays are an indication that copywriting agency doesn’t have competent writers or management is poor.

Before signing up for copywriting services it is advisable for one to check on the range of services being offered. Services differ depending on the copy-write brand.




Ethical Conduct Of Copywriters While Marketing Products

Monday 1 August 2011 @ 10:45 am

Freelance copywriters get paid for writing promotional articles of various customers. Recommendable copywriters usually specialize in one area of marketing that they are more experienced in. For example; some may be good at presenting popular events while others may outshine the rest when it comes to fashion marketing.

Copywriters should not charge clients exorbitant fees that don’t indicate kind of services being offered. It advisable to present clients with all costs at initial stages of meeting; rather than wait till contract has been signed then present hidden costs client did not expect. Copywriters should also have standard prizes that are not changed overnight; clients dislike copywriters who hike prizes after every few months without warning them in advance.

As a copywriter never use derogatory statements while addressing competing products; if client wishes to do so discuss with him/her implications of using such words so that the person may change mind. Even if one doesn’t directly mention competing brand’s name readers can easily know which company you’re representing on bad light; by so doing previous loyal customers may start to run away from you one by one. Moreover, copywriters are advised to give genuine facts about a product. Never try to exaggerate product qualities because clients will soon know that you were giving them fibs and develop a bad picture of the represented brand.

Copywriters should always keep client information confidential so as to protect their security and privacy. Nevertheless, state authorities should be provided with relevant information incase a client is being interrogated for malpractice. For example; if cops want to get article related evidence on suspected bhang dealer it is advisable to provide necessary information or else you may be charged in court for withholding evidence. In conclusion, copywriters should always conduct themselves ethically so that clients can enjoy quality services.




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