Tips For Successful Business Blogging

Wednesday 17 August 2011 @ 12:14 pm

Advances in blog writing have proven that this is a reliable communication channel that can help businesses to meet certain important objectives. Although blogging has been mainly used in promotional activities, there are other business areas in which blogging can be used to enhance productivity and efficiency. Here is a brief overview of these areas and tips on how to make blogging efficient. With proper planning, blogging can be effective in enhancing internal communications. Effective communication between the management and employees can significantly improve productivity since it eliminates most of the barriers associated with bureaucratic communication processes in mega organizations. Blogging is also fast when compared to vertical communication in large organizations.

Another way of increasing efficiency in a business by using blogging is to collect feedback from employees and using it for constructive purposes. There has been a great emphasis on relying or acting on feedback posted by product or services users compared to that got from employees. By doing this, consumer product strategists will realize that this feedback also adds value to the business in the long term.

When blogging is used with other social media such a social booking and the use of social network based platforms such as face book and micro blogging platforms such as twitter will achieve greater results than blogging alone. Similarly, impressive results can be achieved by enhancing blog posts with images or short video or audio messages since they can be supported in blogs. By this, business will be able to engage their audiences better compared to others which have not considered doing this.

It is equally important for businesses to understand that blogging is time consuming and that it is an ongoing process. A lot has to be done before getting a suitable post. It is therefore advisable for businesses to hire a blogger who demonstrates excellent understanding of the businesses core products or services and who has a flair for writing about them.




Tips For Generating Traffic For A Blog

Thursday 11 August 2011 @ 11:21 am

Many bloggers are usually concerned by the traffic generated by their blog posts. This applies to both the experienced and the less experienced bloggers. This concern is founded on the fact that if a blog does not have many visitors, it technically does not have any meaning to the blogger or those who pay for the blog to exist. Here are some tips that can be used to increase traffic to a certain blog.

Bloggers should be keen on the kind of titles they assigned to their blog post. A good blog post title should be one that catches the attention of the audience easily. This is because the average time spent by many people on a particular page on the internet is not long. Bloggers should use their knowledge of the contemporary situations to come up with attractive titles. It is of great benefit for the blogger to do their blog writing when they are able to concentrate well; in situations where blog writing is done under duress and distracting situations, the blogger may fail to come up with a catchy title for the BlogSpot.

Bloggers should also be keen to draw attention to their articles by making their articles highly visible. There are creative and innovative ways for doing this; for example, by making the headings bold, using a large font size or using a font style that makes the headings visible. Caution should however be taken to avoid exaggeration as this can be repulsive to potential visitors to the blog.

Additionally, bloggers can use short lists instead of lengthy descriptions in order to save space. Another useful thing to do is to write the Blog using simple language, so avoid jargon words. The paragraphs should be concise but informative to the audience. Enhance your post using images, video or audio messages; this can be linked to other social media platforms.




Essential Tips For Blog Writers

Friday 15 July 2011 @ 12:52 pm

The good news is that anyone can become a blog writer. However, you need to have various skills and techniques. All you need to do in order to become a writer is to visit a site and register so that you can have a blog. However, having a blog does not mean that it will be successful. There are some tips that you are supposed to adhere to in order for your blog to be successful. The most important thing of being a successful blogger is by being consistent. This means that you need to post something new on your blog. It is recommended that you should post at least twice in a week.

Always ensure that your blog posting is of high quality. One common mistake about bloggers is that they like writing much about their personal lives which is not of any concern to the reader. This is a mistake that will make you to lose many readers. You should post something that is interesting and informative to the reader. Provide relevant tips in the content of your blogs. This will help in attracting the reader’s attention. If you are not sure of your writing skills, you can hire someone to provide the contents of your blogs.

A blog writer is supposed to provide relevant information. The details are supposed to be relevant to your niche. The most important thing is to be focused and relevant as possible. Ensure that each individual blog has a specific topic. You must be a good writer in order to have a successful blog. Good writing skills will help in attracting more writers. You should engage your readers in the content in one way or another. If you do not trust your writing skills, you can always hire a ghost writer. This will ensure that your blog has high quality content.




Different Ways To Establish The Impact Of A Blog

Friday 8 July 2011 @ 12:31 pm

Many people often wonder whether there is a way in which they can assess or evaluate the impact created by a particular post. This concern is mainly linked with business blogging because recently corporate entities are known to make substantial investments in the use of online social Medias such as blogging. The following section gives an overview of some of the indicators that can be used to assess and evaluate the impact of a blog. People who do blogging at a personal level will also find this information useful to them.

When you have posted a blog, it is imperative to have a specific duration in mind through which you can base your judgment or assessment on. The main indicators commonly used in assessing the impact of a blog can be classified into three categories: site usage, internet connection speeds, and traffic sources. These three main categories have individual components which are analyzed to give a comprehensive picture.

To begin with site usage, the following individual components are taken into consideration: average pages per visit, returning visitors, visitor information, page views, visits and the average time on site measured in seconds. Considering the second main indicator which is internet connection speeds, the following components are taken into account and analyzed: high speed, mobile, dial-up and other connection(s).

Referring to the third main indicator which is traffic sources, the following individual components are factored and analyzed: reffering sites, direct traffic, search engines and other sources. If data is collected relating to the indicators mentioned above and it is well synthesized, there is a highly probability that bloggers can ascertain the kind of impact a certain blog post has had.

However, comprehensive and specialized assessment tools can be developed to suit a particular need presented by an individual blogger or a business organization.




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