How To Become A Product Description Writer

Monday 28 October 2013 @ 12:08 pm

When selling a product, whether it is offline or online, through TV advertisements, radio spot, or websites, product description is one of the most important key elements. A good description will attract your potential buyer and convince him or her that your product is better than any other similar products available in the market.

If you want to become a good product description writer, keep the following points in mind while writing a product description.

Highlight the Features of Your Product

While writing about a product you should know well about the features of the product to write about all the features in details. Do a research if you have to and gather all the information about the product. To describe every feature in details as well as highlight any special feature it may have that makes it unique and attractive to the potential buyers.

Target Your Audience

You should copy write specifically targeting a group of audience, and modify your writing accordingly, to maximize your profits. The writing could base on researches made on several factors in the market, such as your competitors, the age group majority of the audience, who are the most repeat buyers, which group spends the most and so on.

Highlight the Benefits

Describe all the benefits that every feature in the item would serve the potential buyer. The benefit of a future that you explain should match with the needs of your target audience. For example an anti-aging cream might be popular among middle aged women were as a bright colored lipstick would appeal to a group of teenager and you would describe how “cool” this product would make them look and how easily it can be put on.

Write Description of Your Products Yourself

If you really know well about your product and you know your target audience, you should be able to write product description naturally. If you just describe all the features and give all information about the product so that your potential buyers can find all the answers they are looking for in your own unique style, you would become a better product description writer.