Tips For Product Description Writing Like Professionals

Any website that wants to sell more products as well as want to be visible on the search result page needs good product descriptions optimized for the Search Engines. Writing descriptions like a professional is not that hard if you follow few simple rules of product description writing. It not only sells a better product by catching the attention of the visitors, but also gives better search results by improving your Search Engine Optimization efforts. The below are some tips that will help with your product description writing.

Organize Your Hard Work

Start with products that need your immediate attention. For example the product that is supposed to be seasonal and will sell immediately needs the descriptions right away. If it is spring season, for example, and you are writing descriptions for shoes, start with sandals rather than boots. Your copy should also target the specific needs of the customers optimized with the keywords that they are using to search your products by.

Kill Two Birds with One Description

When you write a description and you have another product that is almost the same as the other one, paste the same description but make some changes in the description so that you are not penalized by Google for writing duplicate content. Using some synonyms such as “tote” for “bag” and adding some fresh sentences should do the trick.

Avoid Dull Sentences

Do not write copy that look clumsy made with words that do not make any sense. Your copy should be written to stand out with grace. Also write with descriptions that highlight the features of the product. Instead of writing sentences “like these shoes are nice for spring” describe the product like writing descriptions  such as “great shoes for dancing, comfortable for leisurely walks on the seaside ” etc. Nice could mean a number of things and it does not describe any feature of the product. Also avoid using words like “best” and “perfect” as these words do not describe any important feature. Making bullet points for important details such as what it is made of, what are the measurements, what are the important features is also a good practice.





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