Archive for the 'SEO Writing' Category



The Essence Of Hiring Experts And SEO Consultants For The Site

Tuesday 25 February 2014 @ 12:28 pm

Hiring an SEO consultant for your website is not easy. In today’s marketplace, the task of an SEO expert is combination of designing, copywriting, social media marketing, deduct designing, site developing, marketing, advertising, business analyzing, market and competitor’s analyzing and so on. It’s very difficult and almost impossible for one person to perform all these tasks and so you should always look for an SEO company to promote your website.

Things You Should Ask An SEO Consultant Or Agency Before Hiring

1. Do they guarantee ranking?

No one can guarantee #1 position for all your keywords at all times on all Search Engines. If any company makes such promises, look elsewhere. An expert SEO company will tell you that along with rank, it is also important to have a steady flow of traffic. Don’t be fooled by a dazzling website and false promises. They should also employ ethical means.

2. Will they modify your website?

Your SEO company should know what changes to make to your website so that it is optimized to the maximum. Optimizing your images, changing your navigation, flashes and menus so that it will be easy to navigate, also changing your page titles, Meta descriptions, Meta tags may also be needed.

3. What is their strategy of linking?

The link building is necessary for gaining page rank from Google, which relies on the number of links pointing to your site. The SEO company should clearly state there link building plans.

4. What communications and reporting will I receive?

It is very important that the company communicates and keeps you informed about your website’s status on a regular basis. Ask about their communication process and how often you receive reports and other information and ask them if have someone to answer your questions.

5. What do the SEO services include?

Your SEO company should clearly state what services they are providing for the money they are paying. See if they charge extra for services like blog, articles, or content writing.

6. Can you provide testimonials and references from successful projects?

Ask about their projects and testimonials from clients before hiring.




Differentiating SEO Writing from Ghost Writing

Wednesday 21 August 2013 @ 1:23 pm

Indeed, the demand of writing services have increased nowadays because many companies are in-need of these kinds of writing services either for educational purposes or for purposes of selling any kind of products. Many people have been confused between the difference between SEO and ghost writers as both do freelance writing projects. This article will help you determine the difference between the two and what their specific tasks are.

Commonalities

The common things about SEO and ghost writer are: first is that they both work for companies that needs writing services to be posted in their websites; second is that both of them don’t get the credit for their work because they write for companies or people who pay them in a certain negotiated amount; and lastly, they both follow certain instructions given by their clients on what and how they are suppose to write.

SEO writers

SEO means “Search Engine Optimization”. SEO writing does not directly require the skills in writing because it is rather a social skill. This kind of writing focus more on marketing and selling products and services through writing, thus makes you more focus on the marketing strategies rather than just simply writing. As you market your products or services, you don’t utilize a pitch but rather use words to make it sellable and appealing to your readers and at the same time, your possible customers.

Ghost writers

On the other hand, ghost writing entails an understanding on all the information of the topic as writers write in an informative way. It does not involve in selling any types of products or services although the writer can focus about the advantages and disadvantages of the product.

Each of these writing techniques has its own unique strengths and its own relevance. However, SEO writers do tasks much harder than ghost writers as their content aims in selling a product and making company websites make it to the topmost results in search engines. This is the reason why SEO writers require computer skills to do html coding as the companies that hire them expects them to be good at this.




Discover The Ways On How You Can Improve The Quality Of Your Site

Wednesday 7 August 2013 @ 12:43 pm

To improve the overall quality of your website and rank higher on Google and other Search Engines, you really need practical thinking. The four most important areas that you should focus while you are updating your website are the following:

  • Rich Website Content
  • User friendly structure and Website Design
  • Social Media Marketing
  • Link Building

Along with providing great products and services for your customers, you should also focus on advertising and SEO of your website, and improve the areas of your website that will impact your page ranking and overall quality. As a whole you need to continuously update and grow in these areas to improve your overall online presence.

Add Fresh Content

After the recent algorithm updates by Google and all other major Search Engines, the most important element of a website is rich content which is most relevant to your website and products. We’ve all heard the saying “content is king!” The search engine bots crawl your site and index your site based on the contents you have. The more contents you have, the more easily the search engines can gather information about your website and show it on the search result page. Your contents should not only focus on Search Engines and keywords, it should also focus on improving the experience of your visitors in other words, giving relevant contents for the visitors which they will enjoy reading as well as containing keywords for the Search Engines.

You should start adding new contents to your website for improving quality of your website and user experience.

  • New products, services or features
  • Add reviews or testimonials from customers
  • Review of staff performance
  • Latest news and events
  • Social Media involvements
  • Advice for the customers
  • Answer to customer’s questions

There are thousand or even millions of websites that sell the similar products as you, therefore writing content that do not stimulate or catch the visitor’s interest is not effective any longer. As you insert quality contents to your website, you naturally make the site found easily and grow your social link profile.




The Necessary Tools for SEO Writing

Friday 2 August 2013 @ 1:17 pm

SEO stands for “Search Engine Optimization”. This kind of writing services is widely rampant nowadays because many companies are seeking for their service. The nature of this work basically involves content writing, and computer technology skills as the goal here is to put the client’s website in one of the topmost results in famous search engines like Google and Bing. However, it is also important to determine the right tools to be successful in this field. After reading this article, you will learn the necessary tools for SEO’s.

Tools for SEO’s:

  • First tool to learn in SEO writing is the selection of keywords. This is very important to select the right ones wisely and creatively that would be helpful to your company. It is good to determine which words are usually used by people in search engines and at the same time, words that are not normally used by other companies. More so, these keywords should be mentioned once or several times, depending on the instructions of your client, in the content of your writing. Lastly, the article should be creatively done to be appealing to your readers.
  • The next important tool is the quality of your content. It should be credible enough for your readers to avoid giving false information. The quantity does not matter in this kind of writing just as long as the content tells directly towards the objective of the client. More so, it is necessary for the content to be authentic and unique to avoid plagiarism hits. Most customers always seek for credible, reliable and convincing information and these qualities should be in your writing to reach customer satisfaction and make them want your service even more.
  • Lastly, you should put emphasis in the style of your writing. This is equally important to the tools that were already mentioned above. This entails the grammar, punctuation, and tone of the writing. It’s the prerogative of the writer to have it done in a formal or informal way just as long as spelling and grammar are properly observed. More so, the writer can use appropriate jargons to have a creative style of conveying the content.



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