Archive for the 'Product Description Writing' Category



Steps for Effective Product Description Writing

Monday 19 August 2013 @ 1:28 pm

Writing product description for an eCommerce site can be challenging. The description must convey all the important benefits and promotional points of the product within 60 to 70 words very effectively including the key phrases for the Search Engines. While working within the limitation of a platform within the Content Management System or CMS, the writer must target the audience as well to catch their attention and keep them interested. The key to writing descriptions successfully is to organize and balance. The following are few simple steps given below for successful product description writing that targets Search Engines and boosts the targeted items:

Know your target audience

It is very important that you understand who your audience is. You should familiarize yourself with the shopping habits, the age group, the educational background and income range in order to shape your copy, regarding what language, tone and angle you should choose to communicate effectively with your audience. For example if you are marketing a box of gourmet chocolates, you should focus on how distinct the flavor of your chocolate is including the quality ingredients and luxurious texture. But if your target audience seeks gluten-free chocolate, you will shape your copy differently. You will have certain segments in your site to target those audiences who has problem with celiac disease and looking for gluten free gourmet chocolate. So it is very important to know your whole audience and have segments to target audience.

Focus On the Biggest Benefits

While you keep in mind the points that appeals the most to your target audience, you should list the most important benefits of the product for your customers. Let’s continue with the example given earlier about gourmet chocolates, and list points for a collection of international boxed chocolates.

  • For general customers – made with totally pure delicious ingredients, no synthetic colors, added flavors or additives.
  • Customers loving gourmet chocolate – unique ingredients brought in from foreign countries.
  • Audience conscious about health – high quality nuts. natural ingredients organic ingredients, quality premium dark chocolate,
  • For audience with special dietary needs- sugar free, gluten-free, vegetarian, vegetarian, kosher and vegan and free from dairy products.
  • Gift givers – eye-catching, attractive gift boxes including silk bow and gift card with no extra charge, appropriate for any occasions.



How To Write Effective Product Description for eCommerce Sites

Thursday 1 August 2013 @ 12:47 pm

It can be difficult to write product descriptions that boost your sales as well as good for Search Engines. Your product descriptions should inform your potential customers about all the features of the product while drawing attention and perusing buyers to buy the services and products from you as well as contain the keywords that your customers are using to search for the product. The description should be written with specific needs of a customer in mind also keeping the competitors in mind.

Increase Copy Writing Proficiency

A proficient copywriter should use different angles of the product while describing the product based on a different target audience. Your visitors might be looking for a product with a specific need in mind. You should analyze your audience as well as target market to find out which specific area of the product needs to be highlighted for which group of visitors, and keeping segments for different audiences will increase the chances of a sale. The writer should edit and correct all grammatical and spelling mistakes. Also avoid too complex words or sentences so that the majority of the visitors would understand clearly what you are stating.

Writing a Detailed Product Description

If you are selling a product through your website which needs detailed description such as selling software, your product descriptions should be written describing the broad range of services the product offer in details. Describing all features, full benefits, and all angles of the product should be the key.  It should also contain all the relevant keywords, phrases to make the product visible and rank higher on the Search Engine result page, as well as reinforce your prospective buyers. It should also answer all possible questions a potential customer might have, emphasizing on the specific needs of the product and offering solutions to business needs.

Creating an Eye Catcher

Product description writing should begin with an eye catcher for visitors focusing on the keywords that potential customers are looking for as well as some catchy phrase or short descriptions of the benefits of the product. Use as many supporting details as possible along with some high resolution clear pictures that show your product from various angles to convince your potential buyers that this is exactly what they need.




Tips For Product Description Writing Like Professionals

Wednesday 3 July 2013 @ 2:12 pm

Any website that wants to sell more products as well as want to be visible on the search result page needs good product descriptions optimized for the Search Engines. Writing descriptions like a professional is not that hard if you follow few simple rules of product description writing. It not only sells a better product by catching the attention of the visitors, but also gives better search results by improving your Search Engine Optimization efforts. The below are some tips that will help with your product description writing.

Organize Your Hard Work

Start with products that need your immediate attention. For example the product that is supposed to be seasonal and will sell immediately needs the descriptions right away. If it is spring season, for example, and you are writing descriptions for shoes, start with sandals rather than boots. Your copy should also target the specific needs of the customers optimized with the keywords that they are using to search your products by.

Kill Two Birds with One Description

When you write a description and you have another product that is almost the same as the other one, paste the same description but make some changes in the description so that you are not penalized by Google for writing duplicate content. Using some synonyms such as “tote” for “bag” and adding some fresh sentences should do the trick.

Avoid Dull Sentences

Do not write copy that look clumsy made with words that do not make any sense. Your copy should be written to stand out with grace. Also write with descriptions that highlight the features of the product. Instead of writing sentences “like these shoes are nice for spring” describe the product like writing descriptions  such as “great shoes for dancing, comfortable for leisurely walks on the seaside ” etc. Nice could mean a number of things and it does not describe any feature of the product. Also avoid using words like “best” and “perfect” as these words do not describe any important feature. Making bullet points for important details such as what it is made of, what are the measurements, what are the important features is also a good practice.




Why Review Writing Is Gaining Popularity

Saturday 1 June 2013 @ 11:51 am

Review writing is all about writing specific article on a given product, service or site. This service has seen many businesses develop website and blogs from where they are able to give information on given products or services to promote them. A company can get to write about all the products its offering hence this is a good advertising ground. With the internet technology, people are able to get into these websites and get the product they want because of the reviews. They can then read all about a given product or service and decide if they can make online order of the same.

Review writing is gaining popularity in that most companies with websites are relying on it as it saves a lot of time they could have spent advertising in offline channels. They opt to look for a professional content writer who can do quality article in a less time frame. The company only needs to give pertinent details about a given product or service and it is upon the content writer to research and come up with a good article on the topic given.

Content writing can also be used by the media industry. When writing press releases the writers rely on content. This content can be gotten from an experienced writer. This is one reasons why this art of content writing is fast gaining fame. The media websites rely on content writers to do their press release. If for example you say the ministry of energy is giving a press release on solar energy, it means they will get an expert to write to them information on solar energy.

Some companies will require updating their websites daily. This calls for a need to get writers who can do this job on daily basis. This has led to an ever increasing demand for content writers.




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