To keep your business information up-to-date and to get more sales, having a business website is essential in today’s business world. Just having a website that does not describe your business or services accurately and that serves no purpose for bringing in more revenue is just a waste of a powerful tool. So before putting up a website for business, it is important to keep the objectives of the website in mind which is informing visitors about the products and services, building relationship with the clients and driving more sales. If your business website serves no purpose and brings no benefits to your business, or you don’t see any results that your website was intended for, you need to think about updating your website or rebuilding it and making it a profitable tool for business rather than just being a passive placeholder.
A few tips on updating your business website are given below to help you redesign your website by yourself, step by step.
Be Clear About The Purpose Of Your Site
You need to think about the purpose of the website and what the needs for your business are. The website could be used to inform your potential buyers about your products so that they can buy them from your store, or you could set up an eCommerce site to sell goods and services directly. You may also set up a website to build relationships with your customers so that they are familiarized with the goods and services and have all their questions answered.
You need to realize that a website serves several purposes and the design and contents of the website will depend on how you prioritize your purposes. Once you have the purpose and goal of the website, you can start the construction of a structure of the structure keeping in mind that every page should serve its own purpose and goal.
Essential Properties Of A Business Website
Below are 6 essential points given to build an effective Business Website:
1. Easy to Navigate
2. Interaction with customers and Customer Care
3. A design that attracts customers
4. Powerful content and product description
6. A mobile website
There are simple ways to bring more traffic to your website without much effort and without spending any money on marketing. If you are new to internet marketing maybe unaware of the ways through which you can increase the flow of traffic to your website.
Five Ways That May Help You To Draw More Traffic
1. Yahoo! Answers
People ask hundreds even thousands of questions daily on every possible topic there is. The trick to bringing traffic from Yahoo! Answers is to work on becoming an influence in your industry and give genuine advice to people. When an answer appears near the top of a search result, people will visit your site.
2. Social Bookmarking
You can make your website popular by presenting the site and its contents to a bigger audience through social bookmarking. Through social bookmarking, you can add your favorite websites for other people to view and vote on publicly. The most popular bookmarking sites are Digg, Reddit, Delicious, Diigo, Blinklist, Stumbleupon, etc.
By creating a “lens” which is an article written by a user on a topic that has never been published on the web before, especially something you know well about, you are able to generate traffic for your website. When people search with a keyword related to the lense, they can find the lense, sometimes at the top of the search result. Squidoo also has a community of users who read these articles and might visit your site if they become interested.
Having a blog site about your website is an excellent idea to direct more traffic to your site. The blogs need to be maintained and updated regularly and can be used to direct traffic through anchor texts with the keywords. There is a very high chance that your blogs will show high on search results if you use proper techniques. Guest blogging is also an important strategy. Contact some of the bloggers related to your industry and ask them if they will let you be a guest blogger.
5. Use Social Media Platforms
Using Social Media platforms such as Google plus, Facebook, Twitter, etc. can be very useful for directing traffic to your site. Create a Facebook fan page, Twitter profile, post links, and watch the results.
To optimize your website and maximize traffic and sales, you must have knowledge of the Search Engines, marketing, as well as a design that catches attention of your visitor. It starts from getting your domain name. While choosing a domain name for your business, designing your website, choosing the right keywords for the page titles, Meta descriptions, tags, and page contents that need to be optimized to the maximum. You need to keep in mind that your website needs to attract more traffic as well as inform and convince your visitors to buy your products rather than your competitors. The look of your website should convey your credibility as well as the text should be convincing with product descriptions that describes every angle of the product well enough to convince a buyer that this is what he will need to buy instead of buying a similar product from a competitor.
Some Steps Are Described To Make Your Website More Effective
1. Choose the Right Domanin:
Your domain name should be as relevant as possible to your products and services and short enough so that your buyers will remember by the exact address when they search on the internet. Also try to get a catchy name that looks good on paper or when it is typed. Examples of good domain names are mtv.com, youtube.com, etc.
2. Connect with the customers:
Customers are more interested to connect with the business on a personal level rather than buying from an entity. Your website should contain your personal information as well as your story of why you are passionate about the product or service you are selling. Also engage with the customers on social media networks which will inform the customers easily, about the good and services as well as any updates about your business.
3. Easy to navigate website:
Your website should be designed so that your customers can easily find the information they are looking for. Also ask your developers to create a website which is easily manageable, and you can change any part of it or upload photos or add text yourself if needed.