Advances in blog writing have proven that this is a reliable communication channel that can help businesses to meet certain important objectives. Although blogging has been mainly used in promotional activities, there are other business areas in which blogging can be used to enhance productivity and efficiency. Here is a brief overview of these areas and tips on how to make blogging efficient. With proper planning, blogging can be effective in enhancing internal communications. Effective communication between the management and employees can significantly improve productivity since it eliminates most of the barriers associated with bureaucratic communication processes in mega organizations. Blogging is also fast when compared to vertical communication in large organizations.
Another way of increasing efficiency in a business by using blogging is to collect feedback from employees and using it for constructive purposes. There has been a great emphasis on relying or acting on feedback posted by product or services users compared to that got from employees. By doing this, consumer product strategists will realize that this feedback also adds value to the business in the long term.
When blogging is used with other social media such a social booking and the use of social network based platforms such as face book and micro blogging platforms such as twitter will achieve greater results than blogging alone. Similarly, impressive results can be achieved by enhancing blog posts with images or short video or audio messages since they can be supported in blogs. By this, business will be able to engage their audiences better compared to others which have not considered doing this.
It is equally important for businesses to understand that blogging is time consuming and that it is an ongoing process. A lot has to be done before getting a suitable post. It is therefore advisable for businesses to hire a blogger who demonstrates excellent understanding of the businesses core products or services and who has a flair for writing about them.