Many people often wonder whether there is a way in which they can assess or evaluate the impact created by a particular post. This concern is mainly linked with business blogging because recently corporate entities are known to make substantial investments in the use of online social Medias such as blogging. The following section gives an overview of some of the indicators that can be used to assess and evaluate the impact of a blog. People who do blogging at a personal level will also find this information useful to them.
When you have posted a blog, it is imperative to have a specific duration in mind through which you can base your judgment or assessment on. The main indicators commonly used in assessing the impact of a blog can be classified into three categories: site usage, internet connection speeds, and traffic sources. These three main categories have individual components which are analyzed to give a comprehensive picture.
To begin with site usage, the following individual components are taken into consideration: average pages per visit, returning visitors, visitor information, page views, visits and the average time on site measured in seconds. Considering the second main indicator which is internet connection speeds, the following components are taken into account and analyzed: high speed, mobile, dial-up and other connection(s).
Referring to the third main indicator which is traffic sources, the following individual components are factored and analyzed: reffering sites, direct traffic, search engines and other sources. If data is collected relating to the indicators mentioned above and it is well synthesized, there is a highly probability that bloggers can ascertain the kind of impact a certain blog post has had.
However, comprehensive and specialized assessment tools can be developed to suit a particular need presented by an individual blogger or a business organization.