To keep your business information up-to-date and to get more sales, having a business website is essential in today’s business world. Just having a website that does not describe your business or services accurately and that serves no purpose for bringing in more revenue is just a waste of a powerful tool. So before putting up a website for business, it is important to keep the objectives of the website in mind which is informing visitors about the products and services, building relationship with the clients and driving more sales. If your business website serves no purpose and brings no benefits to your business, or you don’t see any results that your website was intended for, you need to think about updating your website or rebuilding it and making it a profitable tool for business rather than just being a passive placeholder.
A few tips on updating your business website are given below to help you redesign your website by yourself, step by step.
Be Clear About The Purpose Of Your Site
You need to think about the purpose of the website and what the needs for your business are. The website could be used to inform your potential buyers about your products so that they can buy them from your store, or you could set up an eCommerce site to sell goods and services directly. You may also set up a website to build relationships with your customers so that they are familiarized with the goods and services and have all their questions answered.
You need to realize that a website serves several purposes and the design and contents of the website will depend on how you prioritize your purposes. Once you have the purpose and goal of the website, you can start the construction of a structure of the structure keeping in mind that every page should serve its own purpose and goal.
Essential Properties Of A Business Website
Below are 6 essential points given to build an effective Business Website:
1. Easy to Navigate
2. Interaction with customers and Customer Care
3. A design that attracts customers
4. Powerful content and product description
6. A mobile website
Hiring an SEO consultant for your website is not easy. In today’s marketplace, the task of an SEO expert is combination of designing, copywriting, social media marketing, deduct designing, site developing, marketing, advertising, business analyzing, market and competitor’s analyzing and so on. It’s very difficult and almost impossible for one person to perform all these tasks and so you should always look for an SEO company to promote your website.
Things You Should Ask An SEO Consultant Or Agency Before Hiring
1. Do they guarantee ranking?
No one can guarantee #1 position for all your keywords at all times on all Search Engines. If any company makes such promises, look elsewhere. An expert SEO company will tell you that along with rank, it is also important to have a steady flow of traffic. Don’t be fooled by a dazzling website and false promises. They should also employ ethical means.
2. Will they modify your website?
Your SEO company should know what changes to make to your website so that it is optimized to the maximum. Optimizing your images, changing your navigation, flashes and menus so that it will be easy to navigate, also changing your page titles, Meta descriptions, Meta tags may also be needed.
3. What is their strategy of linking?
The link building is necessary for gaining page rank from Google, which relies on the number of links pointing to your site. The SEO company should clearly state there link building plans.
4. What communications and reporting will I receive?
It is very important that the company communicates and keeps you informed about your website’s status on a regular basis. Ask about their communication process and how often you receive reports and other information and ask them if have someone to answer your questions.
5. What do the SEO services include?
Your SEO company should clearly state what services they are providing for the money they are paying. See if they charge extra for services like blog, articles, or content writing.
6. Can you provide testimonials and references from successful projects?
Ask about their projects and testimonials from clients before hiring.
There are simple ways to bring more traffic to your website without much effort and without spending any money on marketing. If you are new to internet marketing maybe unaware of the ways through which you can increase the flow of traffic to your website.
Five Ways That May Help You To Draw More Traffic
1. Yahoo! Answers
People ask hundreds even thousands of questions daily on every possible topic there is. The trick to bringing traffic from Yahoo! Answers is to work on becoming an influence in your industry and give genuine advice to people. When an answer appears near the top of a search result, people will visit your site.
2. Social Bookmarking
You can make your website popular by presenting the site and its contents to a bigger audience through social bookmarking. Through social bookmarking, you can add your favorite websites for other people to view and vote on publicly. The most popular bookmarking sites are Digg, Reddit, Delicious, Diigo, Blinklist, Stumbleupon, etc.
By creating a “lens” which is an article written by a user on a topic that has never been published on the web before, especially something you know well about, you are able to generate traffic for your website. When people search with a keyword related to the lense, they can find the lense, sometimes at the top of the search result. Squidoo also has a community of users who read these articles and might visit your site if they become interested.
Having a blog site about your website is an excellent idea to direct more traffic to your site. The blogs need to be maintained and updated regularly and can be used to direct traffic through anchor texts with the keywords. There is a very high chance that your blogs will show high on search results if you use proper techniques. Guest blogging is also an important strategy. Contact some of the bloggers related to your industry and ask them if they will let you be a guest blogger.
5. Use Social Media Platforms
Using Social Media platforms such as Google plus, Facebook, Twitter, etc. can be very useful for directing traffic to your site. Create a Facebook fan page, Twitter profile, post links, and watch the results.
If you are a site owner and want to make your site better than this article is definitely for you. But be sure that in term of “better” meant appearance, not the contents.
This article will help to improve eye trail of customer or visitor. An eye trail is the path of sight from one visual item to another.
You can use any analytical software to get the number of visitors to your site. If that number is lower than you expected than it is because of these reason(s).
It is very important to add new contents to your site on daily basis or regularly after a certain internal of time; this interval could be hours or days.
Proof read your contents to avoid spelling mistakes and other logical errors. If this happens, it would be fatal to the integrity of your website because it would seem unprofessional work.
It is essential to make your URL search engine friendly. If you have dynamic pages in your site than your URL contain numbers and special character in them. It will ruin your ranking on Google ranking, so it is recommended to rewrite the URL of your pages.
Most Important Tips
The racing days of frames are over, so avoid them. Posting contact information is vital part of a site, but if you don’t want to add your personal information there, then at least post a contact form. You already know that Meta tags are very important for the visibility of your site and pages on search engines, use unique Meta tags for each of your page.
Big images (in term of resolution and size) reduced the speed of your site to load. So, convert your images into suitable size and format before uploading. Make sure that your site is fully functional and compatible with all the available or at least mostly use browsers, for this purpose use latest versions of browsers.