Archive for August, 2013



Discover The Ways On How You Can Improve The Quality Of Your Site

Wednesday 7 August 2013 @ 12:43 pm

To improve the overall quality of your website and rank higher on Google and other Search Engines, you really need practical thinking. The four most important areas that you should focus while you are updating your website are the following:

  • Rich Website Content
  • User friendly structure and Website Design
  • Social Media Marketing
  • Link Building

Along with providing great products and services for your customers, you should also focus on advertising and SEO of your website, and improve the areas of your website that will impact your page ranking and overall quality. As a whole you need to continuously update and grow in these areas to improve your overall online presence.

Add Fresh Content

After the recent algorithm updates by Google and all other major Search Engines, the most important element of a website is rich content which is most relevant to your website and products. We’ve all heard the saying “content is king!” The search engine bots crawl your site and index your site based on the contents you have. The more contents you have, the more easily the search engines can gather information about your website and show it on the search result page. Your contents should not only focus on Search Engines and keywords, it should also focus on improving the experience of your visitors in other words, giving relevant contents for the visitors which they will enjoy reading as well as containing keywords for the Search Engines.

You should start adding new contents to your website for improving quality of your website and user experience.

  • New products, services or features
  • Add reviews or testimonials from customers
  • Review of staff performance
  • Latest news and events
  • Social Media involvements
  • Advice for the customers
  • Answer to customer’s questions

There are thousand or even millions of websites that sell the similar products as you, therefore writing content that do not stimulate or catch the visitor’s interest is not effective any longer. As you insert quality contents to your website, you naturally make the site found easily and grow your social link profile.




Why Travel Writing Is Different From Novels?

Tuesday 6 August 2013 @ 12:32 pm

In many aspects Travel Writing is different from Novels. But we discuss here the simpler and obvious one. From a writer point of view there are lot of similarities and common things too. If we talk about from a reader point of view then in novels author writes his/her thoughts and inside beauty (and sometimes dread) but in travel book, author talks (talk is more appropriate word here than write) about the actions he/she performs.

In travel books nobody have concern about what you did or whatever you did. Reader enjoys the situations either author talking about a waterfall or tiger assault. But in novel, reader wants to know about things, these can be romance, revenge or anything.

The Basic Difference

The most basic difference between these two genres of writing is, travel book consists of reality, real people, real events and their occurrence while novel consists of fictional characters and unreal events. There might be some resemblance between a novel and real world. But that is just coincidence.

Another difference is novel circle around a plot, even if novel is a part of series than two different episodes revolves around same plot or story. In other the ending of a novel based upon the starting of it. But all this changes in travel book, even two consecutive paragraphs might tell you different story. So, we can say that a travel book is much more unpredictable than the novels. A travel book might have no connection between the starting and ending of it, we can say the same about even for two chapters of it.

“Travel Novel” is a different term, which is the mixture of these two diverse genres. A travel novel consists of a story (might be fictional or non-fictional) which circle around an adventure. It focuses around the real or imaginary places. It might consist of romance or revenge. So we can say that this genre allows author to write with more freedom and less accuracy.

A travel book can be published in form of blogs but a novel lacks this abilities. If you do so, novel will lose its tempo and attention.




The Necessary Tools for SEO Writing

Friday 2 August 2013 @ 1:17 pm

SEO stands for “Search Engine Optimization”. This kind of writing services is widely rampant nowadays because many companies are seeking for their service. The nature of this work basically involves content writing, and computer technology skills as the goal here is to put the client’s website in one of the topmost results in famous search engines like Google and Bing. However, it is also important to determine the right tools to be successful in this field. After reading this article, you will learn the necessary tools for SEO’s.

Tools for SEO’s:

  • First tool to learn in SEO writing is the selection of keywords. This is very important to select the right ones wisely and creatively that would be helpful to your company. It is good to determine which words are usually used by people in search engines and at the same time, words that are not normally used by other companies. More so, these keywords should be mentioned once or several times, depending on the instructions of your client, in the content of your writing. Lastly, the article should be creatively done to be appealing to your readers.
  • The next important tool is the quality of your content. It should be credible enough for your readers to avoid giving false information. The quantity does not matter in this kind of writing just as long as the content tells directly towards the objective of the client. More so, it is necessary for the content to be authentic and unique to avoid plagiarism hits. Most customers always seek for credible, reliable and convincing information and these qualities should be in your writing to reach customer satisfaction and make them want your service even more.
  • Lastly, you should put emphasis in the style of your writing. This is equally important to the tools that were already mentioned above. This entails the grammar, punctuation, and tone of the writing. It’s the prerogative of the writer to have it done in a formal or informal way just as long as spelling and grammar are properly observed. More so, the writer can use appropriate jargons to have a creative style of conveying the content.



How To Write Effective Product Description for eCommerce Sites

Thursday 1 August 2013 @ 12:47 pm

It can be difficult to write product descriptions that boost your sales as well as good for Search Engines. Your product descriptions should inform your potential customers about all the features of the product while drawing attention and perusing buyers to buy the services and products from you as well as contain the keywords that your customers are using to search for the product. The description should be written with specific needs of a customer in mind also keeping the competitors in mind.

Increase Copy Writing Proficiency

A proficient copywriter should use different angles of the product while describing the product based on a different target audience. Your visitors might be looking for a product with a specific need in mind. You should analyze your audience as well as target market to find out which specific area of the product needs to be highlighted for which group of visitors, and keeping segments for different audiences will increase the chances of a sale. The writer should edit and correct all grammatical and spelling mistakes. Also avoid too complex words or sentences so that the majority of the visitors would understand clearly what you are stating.

Writing a Detailed Product Description

If you are selling a product through your website which needs detailed description such as selling software, your product descriptions should be written describing the broad range of services the product offer in details. Describing all features, full benefits, and all angles of the product should be the key.  It should also contain all the relevant keywords, phrases to make the product visible and rank higher on the Search Engine result page, as well as reinforce your prospective buyers. It should also answer all possible questions a potential customer might have, emphasizing on the specific needs of the product and offering solutions to business needs.

Creating an Eye Catcher

Product description writing should begin with an eye catcher for visitors focusing on the keywords that potential customers are looking for as well as some catchy phrase or short descriptions of the benefits of the product. Use as many supporting details as possible along with some high resolution clear pictures that show your product from various angles to convince your potential buyers that this is exactly what they need.




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