Writing professional website contents that promote your website on Search Engines and for marketing purposes have become a very important means in today’s best marketing strategy. Picking the right writer or a content writing service for your website who can deliver quality web contents at an affordable price can be a daunting task. There are few things to look out for before you hire a content writer to make sure that they are not one of them writers that pops up every now and then over night.
Quality of the Content Writer
Website contents are not blog sites so they should be done by professionals only. The writer needs to collect all the data about the services or product that the website is selling and present it with the target audience in mind so that it becomes most relevant to them and convince them into buying the products over their competitor’s sites. It should not only present all angles of facts and features of the product but should also be persuasive and answer all questions of the visitor. There for the writer should have enough knowledge about the product as well as have marketing skills.
Information About The Content Writer Company
When you consider hiring a content writing company, make sure that they have at least few dozen authors as well as a management structure in their company. Asking them about the estimated time will also give you an idea about their expertise. A novice writer will greatly underestimate the turnaround time and miss the deadline.
Website Of The Content Writing Company
When hiring a content writing company by looking at their website, look at the quality of the website. A website is the company’s storefront and it represents the company. You will get a fairly good idea of what you can expect from the company by looking at their website. The clarity with which they present their website and convenience with which you can navigate the site are indications of the quality of the company. Look at the site if it has an easy add to cart for products, clearly found order forms or “get a quote” forms for convenience of the visitors.
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Pursuing career as a travel writer is sour as well as sweet. Confused? Read through this interesting article to convert the don’ts to do’s and dos to enhanced dos.
Indeed, the demand of writing services have increased nowadays because many companies are in-need of these kinds of writing services either for educational purposes or for purposes of selling any kind of products. Many people have been confused between the difference between SEO and ghost writers as both do freelance writing projects. This article will help you determine the difference between the two and what their specific tasks are.
The common things about SEO and ghost writer are: first is that they both work for companies that needs writing services to be posted in their websites; second is that both of them don’t get the credit for their work because they write for companies or people who pay them in a certain negotiated amount; and lastly, they both follow certain instructions given by their clients on what and how they are suppose to write.
SEO means “Search Engine Optimization”. SEO writing does not directly require the skills in writing because it is rather a social skill. This kind of writing focus more on marketing and selling products and services through writing, thus makes you more focus on the marketing strategies rather than just simply writing. As you market your products or services, you don’t utilize a pitch but rather use words to make it sellable and appealing to your readers and at the same time, your possible customers.
On the other hand, ghost writing entails an understanding on all the information of the topic as writers write in an informative way. It does not involve in selling any types of products or services although the writer can focus about the advantages and disadvantages of the product.
Each of these writing techniques has its own unique strengths and its own relevance. However, SEO writers do tasks much harder than ghost writers as their content aims in selling a product and making company websites make it to the topmost results in search engines. This is the reason why SEO writers require computer skills to do html coding as the companies that hire them expects them to be good at this.
Writing product description for an eCommerce site can be challenging. The description must convey all the important benefits and promotional points of the product within 60 to 70 words very effectively including the key phrases for the Search Engines. While working within the limitation of a platform within the Content Management System or CMS, the writer must target the audience as well to catch their attention and keep them interested. The key to writing descriptions successfully is to organize and balance. The following are few simple steps given below for successful product description writing that targets Search Engines and boosts the targeted items:
Know your target audience
It is very important that you understand who your audience is. You should familiarize yourself with the shopping habits, the age group, the educational background and income range in order to shape your copy, regarding what language, tone and angle you should choose to communicate effectively with your audience. For example if you are marketing a box of gourmet chocolates, you should focus on how distinct the flavor of your chocolate is including the quality ingredients and luxurious texture. But if your target audience seeks gluten-free chocolate, you will shape your copy differently. You will have certain segments in your site to target those audiences who has problem with celiac disease and looking for gluten free gourmet chocolate. So it is very important to know your whole audience and have segments to target audience.
Focus On the Biggest Benefits
While you keep in mind the points that appeals the most to your target audience, you should list the most important benefits of the product for your customers. Let’s continue with the example given earlier about gourmet chocolates, and list points for a collection of international boxed chocolates.