Archive for July, 2013



Content Writing In Websites And Its Importance To Business

Wednesday 10 July 2013 @ 12:53 pm

Search Engine Optimization is a great tool for businesses to create online traffic for brand recognition. This in turn leads to improved revenue and increased sales. There are several SEO strategies that help companies to build reputation in the online world. Among them, the content writing service is one of the most effective strategies. Content of a website can change the face of online marketing and help to achieve the corporate goals.

What is Content Writing?

Content writing is a service of the content writing company that offers to write various articles on a wide range of subjects in a particular area to help the customer if necessary information are provided.

It is very popular because it’s providing the web site’s webmaster to arrange the companies information nicely. Content writers are those who are assigned to research and write about a particular topic. It may not be expensive, so anyone must make sure that the company or the person to write about to commit the content is legit and that the prices are cost effective and muse the quality of the services that they offer. Content writing is not only used for web copy, but also for blogs, articles, press releases and ebooks.

Why do People Use Content and What are its Benefits?

The Internet is a powerful source of information and content is an important influence on customers. People use content for:

  • Visitors to Stay and read the page.
  • In the search engines for key words that are classified based integrated into the content. Good quality content attracts search engines to rank a website, basically, the search engine looks for  titles, descriptions, keywords and key phrases and better positioning of a website in search engine writing.
  • Fianaly to attract the customers as they decide to purchase products or services of a company.

The content is what helps people to read about online, as it varies from conventional reading documents written documents such as newspapers and magazines. The content should be easy to read, eye catchy to the customers in the text instead of reading the content word for word. Therefore, content authors should break or tear the idea in short sentences and paragraphs, making it easy to read.




Beginners Guide For Travel Writing

Saturday 6 July 2013 @ 12:14 pm

Who don’t Travelling? The answer is very simple; NONE. But who want to be a Travel Writer? The answer might be difficult. There are various types of Travel Writing. These are Travel Journal, literature, guide and travel book. But one thing in all of these is same. In all of these types the author writes the experiences of his/her during the tour and the pleasure of trip. But the difference is the writing style and purpose.

Journal and Guide

The travel journal consists of day to day activities with the date and in some cases time too. But a travel guide is a beginner guide for a new traveler or fellow traveler to squeeze maximum juice out of it. This also helps a new comer to avoid the difficulties author faced.

A very simple example is, suppose author suffered mosquitoes in rain forest of Africa. He will write the incident with date, time and place in the journal but if he is writing a guide, he will also write the solution of issue, regardless of he knew that solution that time (in Africa) or not.

Literature and Book

In travel literature the author will describe the culture and traditions of different people and nations. He will cross match his experience with the previous knowledge of that place and people and after that write that. In other words, literature is more authentic knowledge of a place or people. But sometime it is boring for some people because it lacks colors and spice.

While a travel book is a simple written notes of the author with time to time and place to place. It is general knowledge of a place or people. But a travel book might be inconsistent and not authentic; on the bright side it is full of enjoyment.

There is a new term “travelogue” in trend now a day. A travelogue consists of the advantages of travel journal, guide, literature and book but avoid the disadvantages of those. A travelogue includes time and date to help the new or fellow travelers with the authentic knowledge of a place with pleasure.




The Relevance of SEO Writing

Thursday 4 July 2013 @ 12:38 pm

Have you ever heard about SEO Writing? Many people are confused about this kind of writing. This kind of writing services is in-demand today in the internet that’s why many people who have the talent in writing and the skills in computer technology are into this field. This article aims to give you the necessary information about this kind of writing and its relevance in the Internet so that you could have a better understanding about this after reading the article.

Defining the Topic

First and foremost, it is just right to define what does SEO stands for. It means “Search Engine Optimization”. The job generally entails a thorough understanding about the mechanism of search engines like Google, Bing and many more. Being an SEO writer also entails the utilization of various algorithms that search engines normally use to make the requested topic in the top 3 search results. The reason for this is that most people visit on top links in the search results more often than not. This is the topmost goal of various companies to make their websites to be one of the most visited sites in the Internet. Thus, these companies are the primary clients of this kind of writing services.

To be an SEO writer:

Being a content writer in this kind of writing services, it is necessary for you to follow the instructions given by your client. These companies usually provide the exact phrases or words that you should include, as well as the style or format to be used in your writing. You could use some creativity to make the client satisfied with your work.

More so, this kind of writing would require a thorough understanding about html codes. An SEO writer should know these coding most companies expect them to be knowledgeable about this as some companies don’t hire experts to encode hyperlinks or contents necessary to make the website in the topmost results in search engines.

Lastly, the most important quality to be successful in this field of work is to be credible in all the things that you put in your writing. This is to gain the trust of most of your clients and so as not to mislead your readers of false information.




Tips For Product Description Writing Like Professionals

Wednesday 3 July 2013 @ 2:12 pm

Any website that wants to sell more products as well as want to be visible on the search result page needs good product descriptions optimized for the Search Engines. Writing descriptions like a professional is not that hard if you follow few simple rules of product description writing. It not only sells a better product by catching the attention of the visitors, but also gives better search results by improving your Search Engine Optimization efforts. The below are some tips that will help with your product description writing.

Organize Your Hard Work

Start with products that need your immediate attention. For example the product that is supposed to be seasonal and will sell immediately needs the descriptions right away. If it is spring season, for example, and you are writing descriptions for shoes, start with sandals rather than boots. Your copy should also target the specific needs of the customers optimized with the keywords that they are using to search your products by.

Kill Two Birds with One Description

When you write a description and you have another product that is almost the same as the other one, paste the same description but make some changes in the description so that you are not penalized by Google for writing duplicate content. Using some synonyms such as “tote” for “bag” and adding some fresh sentences should do the trick.

Avoid Dull Sentences

Do not write copy that look clumsy made with words that do not make any sense. Your copy should be written to stand out with grace. Also write with descriptions that highlight the features of the product. Instead of writing sentences “like these shoes are nice for spring” describe the product like writing descriptions  such as “great shoes for dancing, comfortable for leisurely walks on the seaside ” etc. Nice could mean a number of things and it does not describe any feature of the product. Also avoid using words like “best” and “perfect” as these words do not describe any important feature. Making bullet points for important details such as what it is made of, what are the measurements, what are the important features is also a good practice.




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